Best Online Shopping Sites in Turkey

Introduction to Online Shopping in Turkey

Turkey has become more than just a dreamy holiday destination or a land of delicious kebabs and baklava — it's now a true paradise for online shopping lovers. Over the past decade, Turkey has transformed into a major player in e-commerce, offering shoppers around the world high-quality products, affordable prices, and trendy Turkish styles that can’t be found elsewhere.

What makes Turkish shopping websites so attractive is the perfect blend of local fashion with European trends, plus an online experience that’s user-friendly even for non-Turkish speakers. From clothing and shoes to electronics and home décor, Turkish stores offer it all. Moreover, their competitive prices and jaw-dropping seasonal discounts — sometimes up to 70% off — have attracted millions of international buyers.

Most Turkish shopping sites come with multilingual support, secure payment methods, and reliable international shipping options. Whether you’re hunting for an elegant Turkish dress, a pair of famous Mavi jeans, or stylish home accessories, you’ll find plenty of trustworthy stores to choose from. In this guide, let’s explore the best Turkish online shopping sites, what they offer, and how you can shop smart and safely from the comfort of your home.

Trendyol: The Fashion Giant of Turkey

When it comes to Turkish online shopping, Trendyol is the king of the hill. Founded in 2010, Trendyol quickly grew into Turkey’s biggest online shopping platform, hosting millions of products from countless local and global brands. It’s the go-to site for everything from the latest fashion trends to electronics, beauty products, home goods, and even groceries.

Trendyol’s easy-to-navigate website and intuitive mobile app make shopping a breeze. One standout feature is its daily deals and limited-time flash sales, where you can grab branded items at unbeatable prices. Shoppers love Trendyol for its huge variety — whether you want high-end Turkish fashion, everyday basics, or gadgets, you’ll find them all here.

Payments on Trendyol are secure, offering credit card options, cash on delivery (within Turkey), and sometimes PayPal via third-party services. Local shipping is super fast — orders typically arrive within one to three days in major cities. International delivery is available through courier partners, and customers worldwide rave about the reliable service. If you want to fill your wardrobe with authentic Turkish style and save big, Trendyol is your best friend.

Hepsiburada: The Amazon of Turkey

If Trendyol is the king of fashion, then Hepsiburada is Turkey’s very own Amazon. Launched back in 1998, Hepsiburada is one of the oldest and most trusted online shopping sites in Turkey. It offers everything under one roof — from smartphones, laptops, and kitchen appliances to clothes, toys, groceries, and even pet supplies.

Shoppers flock to Hepsiburada for its competitive prices, frequent deals, and top-notch customer service. Detailed product reviews from real buyers help you make confident decisions before clicking “Buy Now.” Popular categories include electronics, home appliances, and personal care products, but you’ll also find great deals on fashion, sports gear, and books.

Payment is hassle-free and secure, with options like credit cards, bank transfers, and installment payments for Turkish residents. Hepsiburada’s local shipping is known for being prompt and efficient. For international customers, shipping depends on the courier and the size of your order, but it’s generally reliable and cost-effective. For those who want a one-stop shop with an Amazon-like experience but with a Turkish twist, Hepsiburada is a must-visit.

Morhipo: For Branded Fashion Lovers

For anyone who loves luxury brands but wants to snag them at more affordable prices, Morhipo is a dream come true. This stylish Turkish online store focuses mainly on branded fashion for men and women, offering authentic items at discounted rates, especially during seasonal sales.

Morhipo’s website and app are sleek and user-friendly, with clear categories for women’s clothing, men’s fashion, shoes, bags, accessories, and even premium cosmetics. Shoppers enjoy exclusive promotions like end-of-season sales, first-time customer discounts, and a loyalty program where you earn points for future savings.

One thing to keep in mind is that while Morhipo’s domestic shipping is fast and reliable, international shipping is a bit limited compared to sites like Trendyol or Hepsiburada. Many shoppers outside Turkey use package forwarding services to get their Morhipo orders delivered worldwide.

If you love fashion and branded items but don’t want to break the bank, Morhipo is worth adding to your shopping bookmarks.

LC Waikiki: Affordable Family Clothing

No list of Turkish shopping sites would be complete without LC Waikiki. This household name started in France but has been Turkish-owned for decades, becoming one of the largest clothing brands in Turkey with stores in over 50 countries.

LC Waikiki’s online store is the ultimate family shopping destination, offering stylish and affordable clothing for men, women, kids, and babies. From comfy basics and trendy jackets to shoes and accessories, LC Waikiki delivers great value without compromising on quality.

Customers love the brand for its simple yet fashionable designs, durable fabrics, and wallet-friendly prices. The website often features special offers, weekly deals, and seasonal promotions, making it easy to stock up on essentials for the whole family.

Ordering is straightforward: select your size, add to cart, pay securely by credit card or bank transfer, and get your order delivered quickly. Domestic shipping is usually free above a certain amount, and international shipping is available to select countries through trusted delivery partners. LC Waikiki is perfect if you want reliable, stylish clothing for everyone in your household.

Mavi: The Famous Turkish Denim Brand

If you ask any fashion-savvy local or tourist about the best jeans in Turkey, the answer is usually Mavi. Since its founding in 1991, Mavi — which means “blue” in Turkish — has made a name for itself as Turkey’s top denim brand, producing stylish, comfortable, and durable jeans that rival iconic names like Levi’s and Diesel.

The Mavi online store offers much more than just jeans. You’ll find trendy shirts, jackets, t-shirts, and accessories that complete the classic denim look. Mavi’s signature is its perfect fit — their jeans come in a wide range of cuts and sizes, and the website provides detailed size charts and high-quality product images to help you pick the right pair without worries.

What really keeps customers coming back is the quality-to-price ratio: you get premium denim that lasts for years, without paying the high price tag of luxury brands. Mavi frequently runs seasonal sales and special promotions, so you can grab your favorite fits for much less.

Payments are secure and straightforward, and domestic shipping is fast and reliable across Turkey. If you’re shopping from abroad, you might need to use a shipping agent, as Mavi’s international delivery options can be limited in some regions. If you want to add authentic Turkish jeans to your wardrobe, Mavi is your go-to destination.

Koton: Elegant Fashion at Good Prices

Koton is another big name in the Turkish fashion scene and a must-visit online store for trendy yet budget-friendly clothing. Founded in 1988, Koton has grown from a small local shop to an international fashion brand with hundreds of stores worldwide and a robust online presence.

What makes Koton stand out is its constantly updated collections that reflect the latest European and Turkish fashion trends — from chic dresses and smart blazers to everyday tops and casual jeans. Whether you’re dressing for a night out, the office, or a relaxed weekend, Koton has something stylish and affordable for every occasion.

The Koton website is easy to browse, with clear product descriptions, size guides, and plenty of high-resolution images. It frequently features flash sales, clearance discounts, and special codes for extra savings. Customers can pay securely using credit cards or bank transfers, and domestic shipping is quick and reliable.

International shoppers can often get their orders delivered through Koton’s global shipping partners or package forwarding services. With Koton, looking fashionable doesn’t mean spending a fortune — it’s an ideal store for style-conscious bargain hunters.

Defacto: Comfortable Everyday Wear

For shoppers who prioritize comfort and casual style, Defacto is a top pick. This well-known Turkish brand has carved out a reputation for everyday clothing that’s easy on the wallet yet durable enough for daily wear.

Defacto’s online store covers everything from simple t-shirts and sweatshirts to jeans, dresses, pajamas, and even activewear. It’s a family-friendly shop where men, women, and kids can all find clothes that suit their daily routines — whether for work, lounging at home, or a casual day out.

One thing customers love about Defacto is its steady flow of new arrivals and special deals. The prices are already reasonable, but when you catch seasonal sales or exclusive online discounts, you can score huge bargains. Payments are handled securely, and the website accepts various bank cards and local payment options.

Defacto’s shipping within Turkey is fast and often free above a minimum purchase amount. International buyers may need to check if direct shipping is available to their country or use a forwarding service. For cozy basics and everyday fashion that doesn’t break the bank, Defacto is an excellent choice.

FLO: Shoes for Every Style

When it comes to shoes, Turkey has an ace up its sleeve: FLO, the country’s biggest shoe retailer both online and offline. FLO’s online store is a paradise for shoe lovers, offering a massive range of sneakers, boots, sandals, and formal shoes for men, women, and kids.

What sets FLO apart is its mix of well-known international sports brands like Adidas, Puma, and Nike alongside popular Turkish brands, giving shoppers a wide choice whether they want trendy sneakers, elegant heels, or rugged boots. Besides shoes, FLO also sells bags and accessories that complement any look.

Frequent promotions, buy-one-get-one offers, and end-of-season sales make it easy to get top-quality footwear at a bargain. Payments are secure, and you can pay with credit cards or installment plans if you’re in Turkey. Domestic shipping is fast and trackable.

For overseas buyers, shipping depends on the country and the carrier, and many customers use package forwarding to get their favorite Turkish shoes delivered worldwide. For stylish, affordable, and high-quality footwear, FLO is a go-to name among Turkish shoppers.

Modanisa: The Muslim Woman’s Favorite

When it comes to modest fashion, Modanisa is not just a Turkish leader but a global favorite among Muslim women. Launched in 2011, Modanisa caters specifically to women who prefer stylish, modern clothing that aligns with Islamic dress codes.

The store’s vast collection includes abayas, maxi dresses, hijabs, tunics, skirts, and swimwear designed for modesty without sacrificing style. Modanisa works with a wide range of Turkish and international designers to offer options that suit every taste and season.

International shoppers love Modanisa for its smooth global shipping — the site ships to over 140 countries and often includes free delivery or discounted rates during promotions. Payments are secure, with multiple methods like credit cards and cash on delivery in select countries.

Special deals, clearance sections, and new arrivals keep the site fresh and exciting. If you’re searching for modern modest wear with a touch of Turkish flair, Modanisa is the place to shop.

Amazon Turkey: A Global Experience with Local Flavor

When you think of Amazon, you think of convenience, fast delivery, and an endless range of products. Amazon Turkey brings that same global experience to local Turkish shoppers — and savvy international buyers can benefit too, especially if they’re after Turkish brands and products not easily found on Amazon.com.

Amazon Turkey launched a few years ago and quickly became a favorite for electronics, home appliances, books, fashion, beauty, toys, and much more. What’s unique is that the Turkish version often lists local brands and products at local market prices, making it a great place to find Turkish items at a good deal.

Shopping on Amazon Turkey is familiar and safe: secure payments, buyer protection, and reliable delivery are all part of the package. Domestic shipping is famously fast thanks to Amazon’s logistics power, with some orders arriving the same day in major cities.

International shipping is available on selected items through Amazon Global Shipping. If a product isn’t eligible, many shoppers use package forwarding services to get it delivered abroad. So, if you trust Amazon for your day-to-day online shopping, you’ll feel right at home browsing its Turkish counterpart.

PttAVM: A Trusted Government Marketplace

PttAVM is an online marketplace run by the Turkish postal service PTT — yes, the actual government mail carrier! This gives PttAVM an extra layer of trust and credibility, especially for buyers concerned about scams or low-quality sellers.

The store offers a huge variety of products: clothes, electronics, home goods, groceries, toys, garden tools — you name it. Many Turkish brands list their products here, and prices are often competitive because the platform is government-backed.

Payments are secure and benefit from state-level oversight, so your shopping data is well protected. Orders are shipped via PTT’s official delivery service, which means domestic shipping is reliable and usually quite fast. For international customers, direct shipping may be limited, but using a shipping forwarder is an easy workaround.

If you want the peace of mind that comes with buying from a government-run store, plus a chance to discover authentic Turkish products, PttAVM is a hidden gem worth trying.

Gittigidiyor: Turkey’s eBay

Before Amazon and Trendyol took over, Gittigidiyor was the pioneer of Turkish e-commerce. Launched in 2001, Gittigidiyor is basically the Turkish version of eBay — it lets users buy brand-new or second-hand products, participate in auctions, and grab rare items directly from other users or professional sellers.

The site features millions of listings across all categories: electronics, fashion, collectibles, auto parts, home décor, books, and even quirky vintage finds. Shoppers love the thrill of auction bidding or hunting for hard-to-find deals at bargain prices.

Payments are protected through Gittigidiyor’s buyer protection program. If something goes wrong — like not receiving an item or getting something totally different — you can easily get your money back. Local shipping is generally quick and reliable, and some sellers may offer international shipping, but using a forwarding service is common.

If you’re the kind of shopper who enjoys bidding, negotiating, and hunting for unique products, Gittigidiyor is a fun Turkish twist on the classic eBay experience.

Essential Tips Before Shopping on Turkish Sites

Before you click “Add to Cart” and shop till you drop, here are a few practical tips to make your Turkish online shopping adventure safe, budget-friendly, and stress-free:

Stick to trusted sites: Well-known stores like Trendyol, Hepsiburada, and LC Waikiki are safe bets. Always check site reviews and look for secure payment icons.

Compare prices: Many products are sold on multiple platforms. It pays to check a few sites to get the best deal.

Understand shipping rules: Some sites only ship domestically, so if you’re abroad, be ready to use a package forwarding service.

Time your shopping: Black Friday, end-of-season sales, and local shopping festivals often bring huge discounts.

Check product details carefully: Look at size charts, material info, and user reviews to avoid surprises.

Secure payments: Use credit cards or trusted payment services instead of wire transfers to protect your money.

Track your orders: Keep your confirmation emails and tracking numbers handy, especially if using a forwarding company.

Follow these tips, and your Turkish shopping spree will be enjoyable, safe, and maybe even addictive!

Conclusion

Turkey has truly earned its spot as a rising star in the world of online shopping. From trendy clothes and stylish shoes to unique local brands and budget-friendly everyday wear, there’s a Turkish site for every taste and budget.

Whether you’re browsing Trendyol’s daily deals, scoring authentic denim at Mavi, or finding modest fashion at Modanisa, you’ll enjoy quality products, fair prices, and a smooth shopping experience. Just remember to pick trustworthy sites, time your purchases around sales, and use secure payment methods.

Ready to fill your closet with Turkish fashion or grab great electronics for less? Give these sites a try — your wardrobe and wallet will thank you!